FRANK SCHAART is a down-to-earth guy, but a great chef. His main focus is cooking on location. We designed a complete identity for his business, based on his old logo- a crossed knife and whisk. To show off his amazing cooking, we arranged a photoshoot with photographer Michiel Nijstad which we art-directed ourselves. These photos became the main focus point in the minimalist responsive website we designed and developed for him, and where also used for promotional materials.